Bottled Water Market In India
Few decades back bottled water market was not known to many in India. But, due to pandemic the scenario has changed. Most of Indian citizens have started taking care of their health and are favoring bottled water to tap water for outdoors like traveling, malls et cetera.
Understanding the growth potential of bottled water market in India and challenges encountered by companies and regulators.
- Data gathering and analysis through secondary research.
- Use of certain assumptions for forecasting future growth opportunity.
Global Market Scenario
Global bottled water market is estimated to be around $280 billion in 2021 and is expected to reach $410 billion by 2023 with an annual CAGR of 13.55%.
Major factors for increase in demand of bottled water would likely be global pandemic such as covid, consumer awareness towards health, scarcity of water resources, contaminated water resources, and rise in densely populated countries preference towards drinking bottled water.
Major global brands
Bai Brands LLC (USA), Balance Trading Company (Australia), Bisleri International Pvt. Ltd.(India), CG Roxane, LLC (USA), Danone S.A. (France), Fiji Water Company LLC (USA), Gerolsteiner Brunnen GmbH & Co. KG (Germany), Hangzhou Wahaha Group Co., Ltd. (China), Icelandic Water Holdings hf. (Iceland), National Beverage Corp. (USA), Nestlé Waters (France), Niagara Bottling, LLC (USA), Nongfu Spring(China).
PepsiCo, Inc. (USA), Premium Waters, Inc. (USA), Tata Global Beverages(India), The Alkaline Water Company, Inc. (USA), The Coca Cola Company (USA), Tibet Water Resources Ltd. (Hong Kong), Veen Waters Finland Oy Ltd. (Finland), Vichy Catalan Corporation (Spain) and Voss of Norway AS (USA)
Indian Market Scenario
Indian bottled water market is estimated to be around $6.5 billion in 2021 and is expected to reach $9.4 billion by 2023 with an annual CAGR of 13.08%. Bottled water market is booming with significant number of license setups approx. 6000 in 2021. The ease of doing business in India through Bureau of Indian Standards(BIS) and Food Safety and Standards Authority of India(FSSAI) and other digital platforms will help bottled water manufacturers in adherence to rules and regulations and effective management practices.
BIS certification and FSSAI license is mandatory for operation in packaged water industry. The industry is governed by IS 13428: 2005 Packaged Natural Mineral Water and IS 14543:2016 Packaged Drinking Water (Other than Packaged Natural Mineral Water).
Bottled water is sold in different quantities such as 200-250 ml in pouches, 500 ml, 1L, 2L in bottles, 20-50 liter in barrels and so on. The most popular size is 1 liter which has an estimated share of 42% in market related to other sizes.
Price per liter
Price per 1-liter bottle, water at home in India is $0.24 as of 2021 which is expected to reach 0.45 by 2023 while for out of home (restaurants, bars etc.) its $0.73 which is expected to reach $1.3 by 2023.
Average Revenue per Capita
Average revenue per capita is $4.85 for water at home and $0.30 water out of home in 2021, while for 2023 it is expected to reach $5.8 and $0.50, respectively.
Consumption (Volume in Million)
Consumption of bottled water is approx. 23,100 million in 2021 and is expected to reach 33,410 million by 2023.
Major types of bottled water are still, spring, sparkling, purified and mineral water. Mineral water being the famous one out of the lot.
Two type of materials used for packaging of water are Polyethylene Terephthalate (PET) and Glass.
Major Indian brands
Bisleri (Bisleri International), Aquafina (PepsiCo.), Kinley (Coca-Cola), Bailley (Parle Agro), Oxyrich (Manikchand), Himalayan (Tata Consumer and PepsiCo), Qua(Narang Group), Tata Water Plus (Tata Consumer and PepsiCo) and Rail Neer (IRCTC).
- Counterfeit or Duplication of products needs to be countered.
- Lower demand for the product in rural market is a hindrance for the growth in India.
- India is facing issues of scarcity of water resources in several states.
- Water contamination is at a higher rate.
- Higher Capital investment and intense competition.
India is known for its natural resources but in recent times most of its natural resources such as water and air are been contaminated due to lack of planning and ineffective monitoring. Indian Government must bring in strict regulations and penalties for contamination of natural resources.
Strong counterfeit measures need to be undertaken for eradication of duplicate products in the market.
Government needs to impose heavier penalty for unauthorized license and use of hallmarks through regular audits.
Constant monitoring of unorganized sectors development and undertaking precautionary measure for safeguarding citizens health is required.
Therefore, its responsibility of both government and its citizens to fight together against counterfeit and contamination and have clean and safe water for healthy living.
Disclaimer: Content is based on authors own research methods and assumptions. Audience are encouraged to research on their own for greater clarity about the selected topic.